Archive for the ‘suggestion’ Category
it’s pretty clear i didn’t follow up my initial blogging enthusiasm. there’s a number of reasons for it, none of which are particularly interesting.
today i twittered that i am “frustrated that the future isn’t here yet… feeling it’s partly my own fault.” . this was prompted by an article in the guardian describing the future of london’s bus services . i also watched the video introduction to nokia’s conceptual design of ‘morph’ – a fascinating device which would interact with the environment around it in ways unimaginable using devices available to buy today .
so how to we get from where we are now via london bus to morph? not like this:
“The priority is to get all the buses equipped, then we can start thinking about what we want to do with the real-time passenger information.”
knowing what products to build on the data so people can have the best possible experience is non trivial and i don’t expect TFL (on their own) to get it right. however, knowing what to do with the data is a complete no brainer: set it free and let people help you create the right products.
the first thing london bus plan to do with the data is to have a spoken announcement every time the bus is approaching a stop. i hope they reconsider. why go with something so intrusive from the outset? why not start by putting the next stop on a scrolling LCD or TV screen only? why not allow people to decide the best way for them to access the data themselves?
personally i’d love an application that allows you to use a mobile device to select the stop you want to get off the bus, then it interrupts the song i’m listening to or beeps my mobile phone whenever i’m one stop away from the destination. i could also share with a friend that i’m meeting the unique identifier for the bus that i’m on so they track the bus and know when i’ll arrive with them. that would be beautiful. for me. will TFL think of me and build that application? no. but by keeping the data to themselves they prevent me from building it for myself and sharing it with others.
a closed system distances a company from their own customers – who are the people that know best what direction and products they should be focusing on.
openness creates the potential to interact with services and our environment how we want to – which improves services and makes me a happier customer.
living in london but being from northern ireland means i occasionally need to make use of those (terrible) flying machines. i guess it’s an implicit decision i made back in the day.
i don’t like queuing very much so if i’m traveling alone i love the fact that i can just ignore all that check in hassle by sauntering up to the closing desk at the last minute. very stress free.
however, i don’t like having to constantly check the flight departures screen to keep me up to date of where i should be and when. that’s too much to ask in the modern age. maybe some airline will be innovative and offer text message updates to customers such as boarding gate 3 now or flight delayed until 20.15. it could be an opt in thing allowing the customer to choose to take the risk of relying on technology but one i would gladly accept. i had an experience recently where my flight was first delayed by a few hours but was then moved forward again. i could easily have decided just relax for a couple of hours and not check again until nearer the time. lucky someone had been watching the screen…